Mammoth press articles describe events in Mammoth and the surround communities. Mammoth Lakes is a premiere resort town nestled in the Sierra Nevada Mountains. Home of Mammoth Mountain Ski Area, the town boasts skiing and snowboarding activities for winter sports lovers. Summer brings fishing, hiking and biking. Nearby attractions, include Yosemite National Park, Mono Lake and Benton Hot Springs.
A new release may announce a new product or service, management changes, the winning of an award or showing up well in a survey. It may even direct the reader to an event or service. Whatever the content, news releases in general always have some common news values: timeliness, relevance, proximity, prominence, rarity, trendiness or human interest. Keep in mind, not everything is news. A news release is not an advertisement, a general interest article or an open letter. The voice is who the reader hears talking in the news release and tone is the way the writing conveys the message. The tone should cater to the audience and match the news of the article.
Use an objective tone to inform readers. Traditional press releases for the media use an objective tone. Use a conversational tone to establish a personal connection with readers. When using a conversational tone, it is important to find a balance between being enthusiastic about the product without being overly promotional.
Tone and voice go hand-in-hand. When using an objective tone, write from a third person viewpoint. When using a conversational tone, write from a first person plural viewpoint. Press releases void first person singular.
All press releases that refer to legal action or criminal matters must include a case number, court of record, complaint number or other means of documentation that is verifiable. All news releases must contain a valid phone number and email address in the contact information. The news release should contain between 200 and 800 words. First impressions matter. Choose grammar carefully. The audience must easily understand the message. The press release should be free of spelling and grammatical errors. Do not use industry jargon or acronyms and be sure to include definitions, so the average person can understand the message.